How to start an animation business
From getting the name right to reaching new customers. There is a lot to think about when starting out as an animator or setting up your animation studio. Let us take a step-by-step approach to the endeavor.
You are not Disney, Pixar, or Dreamworks (yet), but being an animator is all you ever wanted and can imagine doing. Congratulations on finding your calling and taking that leap of faith to be your own boss.
Owning you name
While the animation is all about images speaking louder than words, putting that name on your business is your first step in becoming a brand. While you will have to grow your reputation and hence the strength of your brand, you can get a head start by putting some work into how you choose your name.
In today’s digital age, a big part of naming your company is ensuring that you can own it as an internet domain. If you want to call your company Animations, for example, make sure animations.com or some other top domain is available. This is great for search engine optimization.
However, since many of the most apparent name choices will be taken, finding a name for your own animation business/studio – i.e., a good name – will probably challenge your creative muscles.
Be clear on your target audience
Animation studios and animators are in demand today. Because businesses today rely on visuals and videos to deliver their message and reach their target audience. That gives you the world at your disposal. At the same time, you need to avoid trying to speak to everybody and thereby saying nothing. Make sure that your profile and angle reflect what you like to do the most, and the kind of companies you would like to have as clients. Make sure your passion and identity are communicated distinctly on your channels.
If you are not starting a freelance company, you are setting up a studio. If the ladder is true, you need to hire some partners you would like to work with. Start by hiring a couple of specialists, if you can, like an illustrator, a scriptwriter, and an animator. With these three different experts, your studio will be able to bring any idea to life. If you can, get a generalist as well. A generalist will be able to take on any challenge you give and thus help everybody out.
Use apt software—and stick to it
A studio needs a system where tasks and different assignments are organized. If you pick one or two good systems, it will replace the need for a project manager. Try to evaluate the software before you sign up for them, so you do not end up changing it every other month. Also, be sure that your team can work with the same type of creative software, like, for example, the Adobe Suite.
Look at the established
Finally, this article has not covered it all. Make sure to seek advice and learn from teams and studios you already know.