animation jobs

One of the most common questions I get asked at Animation Apprentice by students and recent graduates is this: “What should I charge for my first freelance job?”.  First of all – congratulations! You have your first client. Now you have to figure out the scope of the work, and how much to charge.  Generally, at the start of your career, you want to keep your rates as low as possible. Work as cheaply as you can afford to in the beginning, do a good job – and your clients will come back for more. Before you know it, you’ll be building up a portfolio career as a freelance animator.

What to charge?

First, try to find out exactly what the scope of the work is. How much work is involved, and roughly how long will it take? Give the client an estimate based on your best guess of how much work will be involved, and what your daily rate is. Keep your rate low to keep the cost down.

Also, if you need extra technical help from friends and colleagues, you must add this to your calculation, as you may need to pay them. Don’t forget to include the cost of software licenses – the Maya Indie License is very handy for small freelance jobs.

Figure out how long the job will take
The most important thing is to figure out how long the job will take. To do this, you will need to ask your client some questions. The most important questions include: Do you have a budget – if so, roughly how much do you want to spend? Do you have a script? Is there a style of animation you like, and could you show me some examples at YouTube? Also, what is the deadline, what is the final output  and who is the final product for? To see more about this, read this blog post.

Once you know exactly what is involved to bring the job to completion, you will have a better idea of what to charge.


How do students get feedback at Animation Apprentice? I personally tutor all my students, who receive a weekly bespoke feedback tutorial on their work, showing how to fix mistakes and how to make it better.  In addition, we have a Facebook classroom where students post their work, receive positive feedback, and give creative criticism to others.  Being able to take criticism (“notes” in the industry) is part of the process of creating great animation. When you first show your work to a client, they will have comments, and they won’t always love your first efforts. Whether you’re working at a studio, or doing private client work, or just working on your own personal work, animators need to learn to incorporate criticism in order to make your work the best it can be.

Notes being given at our Facebook Group

Facebook Classroom
At Animation Apprentice we have a Facebook classroom (a closed group, only our students can join); where our students post their work for critique, ask technical questions, and also learn about the latest job openings.

Closed Group
Because it’s a closed group, everyone can post their work safe in the knowledge that the only people who can see it are other students on the course. This means students can make their mistakes without feeling too shy.

We all start off feeling shy about our work, but as we grow in confidence it gets easier to post test animation and get constructive feedback.

Assessed Work – Work in Progress
Our master’s degree students (Our MA is awarded by Buckinghamshire New University) are strongly encouraged to submit their work-in-progress early at the Fb Classroom for feedback, prior to the submission of assessed work.

Kiwi animation by Oliver Canovas

This is very much how industry works, and our course is designed to mirror as closely as possible the methods used in industry.  At animation dailies, an animator’s work is critiqued by the director, and by other animators, to make sure every shot is of the highest possible standard.

Learning to take criticism
At the FB Classroom students learn to take criticism, and they also learn how to give useful critique on the work done by other students.

It is good practice for working in industry, not just to solicit comments, but also to learn to be able to give constructive criticism. Animators help each other out on production all the time by giving one another tips and suggestions, and your best resource at a new studio is often the person sitting next to you.

So, for all our students, don’t be shy, make the best use you can of our Fb Classroom.

To find out more about Animation Apprentice, click here for a link to Frequently Asked Questions. To sign up for our next classroom at Animation Apprentice, follow this link.